What comes first? A piece of writing is unique, which gains it views – or a work is popular, which distinguishes it?
SEO: It’s a Metaphor
As a professional marketer, I researched SEO, expecting some magic formula to instantly promote my company’s website, which I then planned to re-purpose for my own budding online brand. Instead, I found that the Internet has changed a bit since SEO first became a field. For instance, did you know you don’t have to capitalize “Internet” anymore? AP style guides got rid of it – spread the word!